Mat, the founder, launched a certified organic body wash because every guy deserves to feel good in his skin, no matter his age or body type.

The idea hit him when life got real, fast. Kids came along, and suddenly was running on fumes, trying to stay healthy while balancing work, family, and maybe a workout if he was lucky.

He wanted to create something that works for all of us: athletes who need to scrub off the sweat, professionals who want to feel fresh before a big meeting, students who need a quick shower between classes.