Hey guys, I’m Mat the founder of Dad Bod Naturals. This product line is for all the guys out there. The gym rats, the desk jockeys, the college kids pulling all-nighters, the dads juggling diaper duty and deadlines. We’re launching our certified organic body wash because we believe every guy deserves to feel good in his skin, no matter his age or body type. This isn’t just soap. It’s a moment to take care of yourself, affordably and naturally, in a world that doesn’t always make it easy.

The idea hit me when my life got real, fast. Kids came along, and suddenly I was running on fumes, trying to stay healthy while balancing work, family, and maybe a workout if I was lucky. I’d grab whatever body wash was on sale, not thinking twice about what was in it. But as the exhaustion piled up, I realized something: taking care of myself wasn’t just about hitting the gym or eating right. It was about the little things, like what I put on my body every day. Problem was, most “healthy” products were either too pricey or felt like they were made for someone else—not me, not the regular guy just trying to keep it together.

That’s where this body wash comes in. I wanted to create something that works for all of us—athletes who need to scrub off the sweat, professionals who want to feel fresh before a big meeting, students who need a quick shower between classes. It’s certified organic, packed with clean ingredients that are good for your skin and the planet, but without the fancy price tag or the “luxury” vibe that feels out of touch. Whether you’re built like a linebacker or a coder who hasn’t seen a dumbbell in years, this is for you.

We’re not here to sell you a lifestyle or some unattainable ideal. We’re here to make it easier to take care of yourself, even when life’s kicking your butt. Because when you feel good, you show up better—for your family, your job, your team, or just for you.

So grab a bottle, lather up, and take note of how much better your skin will feel, instantly.